Anyone with a little knowledge on web technologies can create a Web site. The same goes for decorating or painting. However, most people will agree that the ability to design or create something that can be recognized as beautiful, intelligent or even appealing to the human senses, requires special set of skills and talent. In the Era of the Internet , a new breed of so called themselves "Web Designers" has emerged and is sadly but surely spreading all over the Cyber World. However, in reality these "Designers" have none or little knowledge about Real Design. Just because someone knows how to create a hyperlink, Copy-Paste a logo or upload a html page to a Web Host shall never call himself or be considered as a "Designer".

According to most individuals, the design of a web site is usually seem as a technical challenge and not as an artistic and creative process. That is why most web sites are designed by Information Technologies personnel (Computer Guys) or programmers that have a total lack of artistic sense and basic design concepts. As a result the look and feel, consistency and message delivery is completely overlooked, sending the wrong message to users visiting the site or failing to inspire confidence.

The good news is that, many companies are realizing these simple facts and have changed their mentality by hiring real professional designers to design their Web sites keeping the programmers and I.T. personnel doing what they do best.

Navigation Menus, Links, Footer and other design elements are incorporated on the first draft when possible, however a well design page must be able to adapt to later additions without having to affect in a great manner the overall look and design of the site. This is crucial because it will save the client's time and money by avoid having to redesign critical elements that could threat the web site's consistency and original functionality.

Using the right tools could make a measurable difference. Even though a good designer could create a master piece utilizing any tool he feels comfortable with, there is always the time factor. Getting to the same result in less time could be the key on meeting the client's deadline or missing it. That is why through experience and our own trial and error process we have found the right tool combination which we believe give us a competitive advantage.